Sep 3, 2019
Sonja Sanders is the President and Co-Owner of Jewellery by Sanders Inc, a family-run jewelry business that has been serving the needs of jewel enthusiasts since 1982. She is a Gemologist and Master Goldsmith. Sonja is also an Accredited Appraiser which she obtained from the Canadian Jeweller’s Association and serves as an instructor for various appraisal workshops.
Sonja joins me today to discuss the ins-and-outs of running a family business centered on jewelry. She shares the history behind the company, how her father inspired her to start the business, and how she has diversified the company into one that customers value and support. She explains the academic and skill requirements needed to start your own jewelry business. Sonja also shares the legacy she wants to leave for her family to remember.
“You have to know what training is out there so that you can keep up with it.” - Sonja Sanders
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